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Data Centre World 2018 - London

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Thought Leadership Interview process:

Participants will be interviewed in the Telegraph studios, with the editorial team working in the background, a presenter on one side asking the questions, with the participant on the other side, positioned as the though leader on the topic of their choice.

They will have a creative director allocated to them for the realisation of the video. He will put them into a full production cycle, which is made up of 3 stages:

1. The first stage is pre-production which is the creative process outlining the brief and the script. This can be done via a conference call, or a face to face

2. The second stage is the production which is the day of filming where the participant is invited you down to the Telegraph studio for a video coaching session, to get them accustomed to the lights and camera changes.

3. The Final Stage is the Post Production where we edit the initial 60 minutes of raw footage down to around 5 minutes of compelling footage.

The video is then distributed through all channels referenced in the proposal.

 

Production

We are offering to create a 4-5 min filmed studio interview at The Telegraph studios where we would profile X as leading experts on (What they specialize in). You will be given full editorial control over the content of the interview to shape your own identity as part of the collective campaign.

We also conduct a Dialogue Coaching session (conducted over the phone) and a Video Coaching session (on the day of filming).

An example of a recent thought leadership interview filmed at The Telegraph can be viewed by clicking on the thumbnail below:

 

 

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